I Help Brands Tell Their Story. Now It’s Time I Told Mine.
Written by: Kimberly Devitt Brown, MA, APR
Here is something I probably should have done a long time ago.
I am a public relations strategist. I help brands find their voice, define their message, and show up consistently in front of the people who matter most to them. I have been doing this for more than two decades, and I genuinely love it.
And for most of that time, I have been so focused on doing the work that I forgot to do it for myself.
Sound familiar?
The Cobbler’s Shoes Problem
If you have ever worked in communications, marketing, or PR, you know the pattern. You help everyone else tell their story while your own sits quietly in the background, waiting for a moment that never quite arrives. There is always a client deliverable that takes priority. A launch to support. A campaign to execute.
That has been Brandethica.
Brandethica exists to help good people share their stories with intention and impact. I have done that for consumer brands, theme parks, nonprofits, startups, and organizations across industries. And the whole time, Brandethica has been operating somewhat in the background, growing through referrals and relationships while I poured my energy into the work itself.
That changes now.
So, What Is Brandethica?
Brandethica is a PR and communications consultancy based in Orlando, Florida. I founded it because I saw a gap between what most agencies offer and what most organizations actually need.
A lot of organizations know who they are, but struggle to express that to the world. Others are growing fast and their messaging cannot keep up. Some need senior-level communication strategy without the overhead of a large agency and the layers that come with it.
Brandethica exists for all of them.
The name says it plainly: brand and ethics, together. How you communicate is just as important as what you communicate. I built this practice around that belief, and it shapes every engagement, every recommendation, and every decision I make on behalf of a client.
What I Have Been Up To
While Brandethica has been quietly behind the scenes, the work has been anything but small.
I lead a Creator Council at a fortune 500 company, a cross-functional group that aligns influencer and creator strategy across global destinations and experiences. I supported the openings of major new theme parks, contributing to creator programs, media strategy, and PR storytelling that reached millions of people.
Before that, PR work I led for a fast-growing consumer brand generated more than two billion media impressions in a single year. Earlier in my career I helped build marketing campaigns that drove more than ten million dollars in direct-to-consumer sales.
I share that not to impress, but to say: the work is real, the results are real, and I have been doing this quietly long enough. It is time to show up for Brandethica the way I show up for every client.
What Comes Next
Starting now, I am investing in Brandethica the way I invest in the brands I serve. That means showing up consistently, sharing what I know, and being visible about the kind of work we do and the projects we support.
Are you a brand that knows who you are but struggles to say it? Are you growing faster than your messaging can keep up with? Have you been waiting for the right communications partner, one who is in it with you, not just delivering and moving on? Around here, the people we work with aren't just clients on a roster, they're relationships we genuinely care about. If that sounds like the kind of partnership you've been looking for, I'd love to talk.
This is Brandethica, properly introduced. I am glad you are here.
Kimberly Devitt Brown, MA, APR. is the Founder and Principal Consultant of Brandethica LLC, a PR and communications consultancy based in Orlando, Florida. Reach her at kimberly@brandethica.com or connect on LinkedIn at linkedin.com/in/kimberlydevitt.
